On Monday there wasa lot of discussion亚博体育app下载苹果版 TechMeme's use of feeds to power their new sponsored posts section..Jeff Jarvis likes itI.也是.
第二天Digg和Techdirt开始运行由赛门铁克提供的饲料广告在垂涎的页面右上方部分。.联邦媒体的Chas在这些交易上有很好的职位。I assume he was involved in the deals but am not sure..
Mike Arrington said in the headline to his post which I linked to up top:
TechMeme Invents New Kind of Advertisment
Yes,供电广告很酷。But they are hardly new.CNET已经做了一段时间，我可以从字面上考虑几十种情况下，饲料已经被用来为一个广告单元供电。.
这里是为什么饲料动力广告是如此之大。广告单元只是一个微型阅读器。The advertiser retains real time control of what goes into the ad.他们只是更新他们的饲料和广告的变化。它使广告和内容更紧密地联系在一起。.
最好的例子就是TeaMeMe。The"赞助职位“事实上就是这样——来自ObLogo的帖子社会文本博客and Wink blog.当然，这是他们各自博客的广告，but they also contain content that is relevant to the reader of the ad..
我真的很喜欢TeaMeMe实现这一点的方式，因为它从谷歌的线索。left is organic,“有偿”metaphor.The posts on the left side of Techmeme get there from the heat they are generating.TeMMETE右边的帖子是因为他们付费。.
But feed powered advertising is screaming out for a full blown platform to support this model.因为广告实际上是饲料，you should be able to subscribe to them and have them go right into your feed reader.广告应该是旋转的，所以当你浏览网页（cookie供电的频率上限）时，你不会看到同样的提要或帖子被提升。AD单元应该是闪光灯，以便馈送可以是播客或视频馈送。当然，还需要分析广告是如何表现的，以及它们生成了多少新的子程序。.
理想情况下，整个生态系统应由网络服务。There are many feeds out there that are in fact advertisements or offers.iTunes最佳专辑和顶级歌曲feeds have been around for several years.Feeds that are ads or offers should be available to any and all publishers who wish to run them and get paid for doing that (with the typical controls so your feed powered ad doesn't end up in a place you don't want it)..
平台和网络都很快从我们的投资组合饲料燃烧器.They have a large network of publishers,252,000 at last count,越来越多的营销人员通过广告或要约来经营饲料。So the ecosystem for feed powered ads is there and the platform and the network are just around the corner.I am really excited 亚博体育app下载苹果版 the possibilities..
I see feed powered ads as a natural evolution in thedisaggregation of media.出版商不会控制他们的内容在哪里消费，广告商也不会。Both will put the content (and ads are content) into the ether and it will go where it will go.只要两者都可以追踪，measured,货币化，对每个人来说都会更好。.