2012年1月的帖子

了解Twitter

Twitter是我曾经合作过的最容易被误解的公司之一当你在里面,或靠近内部,你看到人们写的东西,它会让你摇头。

昨天迪克科斯特罗Twitter的首席执行官接受了采访彼得卡夫卡在舞台上D:潜入媒体会议这是我今天早上看过的那次采访的13分钟编辑I think Dick does a great job of addressing much of the misinformation that has been written 亚博体育app下载苹果版 Twitter this past few weeks.

我和Dick一起工作,因为他是我们以前的投资组合的共同创始人兼首席执行官亚博体育下载app Feedburner我密切合作Ev威廉姆斯说服Dick加入Twitter,我感到非常高兴,并且非常自豪地看到他正在运行Twitter的工作有多好。

管理团队 - 来自JLM的客座邮件

接下来我们关于管理团队主题的客座帖子是AVC社区定期JLM对于那些不知道的人,JLM运营公共亚博体育下载应用程序,在此之前建立并出售大型房地产业务他也写了AVC有史以来最好的客座之一有了这个介绍,这就是JLM在这个主题上所说的话我喜欢他结束帖子的方式。

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恭喜你,你已经建立了一个原型 Got it to work Debugged it Even sold a few copies Have some real customers Now you are ready to scale up and make some real money.

 

你已经越过了Rubicon,因为他有一个产品和客户的想法 Now you have to build an organization, a real 亚博体育下载app, to manage the entire process Or your fledging little 亚博体育下载app has to evolve from crawl to walk to run.

 

You may look yourself in the mirror and say — “Well, I know a lot 亚博体育app下载苹果版 my product, even its market and competitors but what the heck do I really know 亚博体育app下载苹果版 building a 亚博体育下载app?”  Can I do this?

 

简单而真实的答案是“是的,你可以!”如果你不这么认为,这里有一些技巧可以带你从车库到行政套房。

 

坏消息 - 你们这一代并没有发明性行为 It does not have to invent the crafting of companies either Someone else has also done this before.

 

创建一个聪明且富有洞察力的商业模式图形表示,它将成为您的亚博体育下载应用程序。

  1. 确定客户是谁以及他们为您的产品付钱的原因 This is the revenue side of the model.

  2. 确定必须合并到产品中以创建它的元素 This is the expense side of the model.

  3. 确定将原料转化为产品所需的所有管理功能,并教育客户并进行销售和管理资金。

  4. 找出潜伏在黑暗中的想要摧毁你的竞争力量 - 那些是真实的和虚构的。

在一张非常大的纸上画出所有这些,然后惊叹于你所做的一切 Do it 亚博体育app下载苹果版 ten times until you have perfected it It keeps getting better each time.

 

这是您必须创建的亚博体育下载应用程序 The one that can operate this business model The one which can deliver your product to the marketplace and make a buck in the process.

 

制作一个组织结构图,显示运营业务模型所需的每个功能。

  1. 使它成为功能图表,不要担心它与每个亚博体育下载应用程序创建的结果非常接近 That is good Remember, you did not invent sex.

  2. 确定“必不可少”的功能和“很高兴”的功能。

  3. 现在确定你能负担得起的东西,以及你可以承受的东西和那些暂时无法触及的东西。

您现在已经确定了您的直接,短期和长期组织要求。

采用商业模式和组织结构图并对其进行颜色编码,以确定您自己的个人优势和劣势 If you have a co-founder, put his up there also Now you have identified those elements of leadership and management that you can provide and those you will have to hire from the outside Be tough on yourselves; don’t undertake a task you hate just for the ego enrichment of it all.

 

准备好雇用在他们的领域很棒的人 Hire a Chief Financial Officer you cannot possibly afford and tell him he is the “financial conscience of the 亚博体育下载app” Meet with him weekly and never miss a meeting.

 

现在,采用业务模型和颜色编码的组织结构图,并创建一个如何构建组织的计划 Which functions will be added first and why?  The business model will tell you what and the color coded organization chart will tell you who and the schedule will tell you when.

 

这就是它的全部内容,但您需要考虑以下注意事项:

  1. 滑道不会很完美 You will do some stuff that does not work Just re-engage and do it over It’s going to be OK Really punish yourself — just kidding Learn to laugh at yourself.

  2. 理解生活中的一切都是迭代的 You do something Get better at it Get better at it some more and one day you laugh to remember how naïve you were when you started Ever learn to ski or snowboard?

  3. 做公式和基本的东西,并完成它,但只做你真正相信的事情。

愿景,使命和价值观

  1. 愿景 - 伟大的梦想和小小的梦想都是相同的,所以与大的梦想一起去,如果你只完成百分之五十,它仍然会让你的妈妈自豪。

  2. 使命 - 简单,直接,抛弃每一个额外的词 The mission of the Infantry — “Find ‘em修复它们 Kill ‘em.”

  3. 价值观 - 因为你将不得不忍受这一点 If you are going to take risks and run with the bulls, this is where you let everyone know Don’t be afraid to say that “frugal” is a value I like frugal.

每位新员工都会听到您和您的唯一的亚博体育下载应用程序的价值观部分 Wear a suit and a crisp white shirt and a tie and tie shoes Do it in the first five minutes of their employment They will never forget that Don’t discuss them, tell them Difference between a tattoo and magic marker.

  1. 职位描述 - 不要支持普利策奖,但要考虑一下。

  2. Copy the absolute best exemplars you can find out there They are out there Be a copy cat Read Drucker.

  3. Make all your decisions 亚博体育app下载苹果版 equity upfront and don’t be afraid to say that you have to “earn” it Understand that equity is an element of compensation and sometimes it is not even in the top three.  

一个好的计划包括: 

  1.    薪水;
  2.     福利;
  3.     短期激励(可衡量的绩效奖金);
  4.     Long term incentives (equity); and,
  5.     特别的东西(科罗拉多州每年两周工作)。
    1. 发展管理哲学 Write it down Try it out on some folks whose wisdom you admire Put it to work Live it.

    2. 得到一位愿意和你一起工作的导师,一位拉比,一位灰头发的名人 Golfers get swing coaches but great swing coaches work on the golfer’s head as much as his back swing Get a professional coach.

    3. 不要惊讶于亚博体育下载应用中的每个人都不会分享你的激情 That is the curse of being an entrepreneur — you see and care 亚博体育app下载苹果版 things other people don’t even know exist I would rather be a Captain of a rowboat than the second in command on the QE II.

    4. 不要做出改变,进行实验 Nobody can resist an experiment Experiments that work well have a thousand fathers and mothers It becomes their idea.

    5. 每月至少头脑风暴一次 Honest to God, uninterrupted brainstorming There are no bad ideas.

    6. 学会批评自己 Learn to talk yourself down off the ledge Be thoughtful Take the lowest echelon of the 亚博体育下载app to lunch once a month And then talk to them Listen to them Make one change they came up with and you will become a legend.

    7. 在任何组织中,您很少获得权力 You take power You wield power The most powerful people will things to be done they don’t order them to be done That is real power.

    哎呀,我看到了钩子 So I must go Good luck Remember — you can do it.

    3D电影

    我现在去过一堆3D电影如今,电影院似乎风靡一时我不得不说我不是粉丝我还没有去看3D电影,我不想把眼镜拿下来看2D这不起作用,但我确实希望它能做到而且我去过电影,人们说这是最好的3D媒体(阿凡达,雨果)所以我并没有去过合适的电影我不认为3D以任何有意义的方式改善了体验。

    更糟糕的是,3D影片在影院上花费的成本比2D影片要高,所以你可以获得更糟糕的体验And judging by trailers I've seen in the theaters recently, it seems that Holywood is using 3D as an excuse to reissue some old favorites with a 3D facelift. 

    我觉得3D是一个噱头另一方面,新的高清显示技术就像OLED四HD are getting us to crisper and higher definition displays that produce some of the same effects of 3D without the gimmicky stuff.

    我希望3D会变成一种时尚,在剧院里戴眼镜(上帝禁止在家里)将是我们十年后回顾的事情并说“我们真的这样做了吗?”

    搜索与社交

    我昨天正在参加一个关于正在进行的在线盗版讨论的会议,并且谈话转向搜索作为盗版内容网站的流量来源我停止了对话,并指出搜索不再像过去那样,并指出许多网站从社交中获得的流量大于搜索流量。

    这里在AVC,没有比赛这是过去三十天AVC的十大流量来源:

    AVC流量来源

    谷歌/有机搜索直接和feedburner是常客其他一切(Stumbleupon,Twitter(t.co),黑客新闻(news.ycombinator),Techmeme,google / referral,Facebook和Linkedin都是社交So if we break the top ten into three categories, direct is 亚博体育app下载苹果版 half of the top ten's traffic, social is 40%, and search is 10%.

    这个博客在某些方面不正常Twitter在流量中产生13倍Facebook的事实就是其中的一个例子非常高水平的直接/常规读者也可能有点不寻常。

    我很好奇是否有人知道对互联网上的流量来源进行更广泛的研究,以及这些天的搜索和社交比较我怀疑他们在整个互联网上都处于领先地位,或者说社交已经超越了搜索但我没有看到这些数据,我很乐意。

    星期五特色:Techmeme

    昨天Techmeme的推出了重新设计我喜欢做得很好加布

    I thought I'd use this news as a jumping off point to talk 亚博体育app下载苹果版 my favorite feature on Techmeme当一个新闻事件发生时,我希望看到各种权威人士对其进行处理,而无需点击直播并阅读每篇文章。

    Techmeme一直比其他新闻服务做得更好我们来看看这个消息吧Twitter现在可以遵守当地的审查法律和移除通知,而无需在全球范围内发布推文(我心中的好消息)。

    在Techmeme中看起来像这样:

    Techmeme定期

    但是,如果你单击新闻项左侧的向下箭头,你会得到一个新闻故事的“爆炸”版本,如下所示:

    Techmeme开放了
    虽然这些只是头条新闻,但他们不能也不会让你充分了解这些作家对新闻的看法。但快速扫描标题的基调和期限会告诉你很多当你有30秒的时间快速了解一下科技界正在发生的事情时,这是值得的。

    我经常使用这个功能至少每天一次很多时候不止于此。

    对于科技新闻,我已经尝试了很多新的东西,在过去的四五年里,没有什么能比得上Techmeme和Hacker News的二人组合了每个都有它的好处,你可以一起实时了解科技的实际情况谢谢加布和保罗for building these services and maintaining them.

    博客调查

    博客投票小部件已经存在很长时间了多年来我在AVC上试过了一些民意调查从未成为博客参与的主要形式(如评论,喜欢,发推)我很好奇为什么会这样。

    我昨天遇到了一个名叫Max Yoder的年轻人,他已经建立了另一个民意调查小工具他称之为QuipolI figured I'd give it a test run with the AVC community让我们用当天的问题来解决它:


    请在评论中告诉我您对Quipol和博客投票小部件的看法。

    教科书案例

    我今天读了一些我希望自己写过的东西所以我打算发帖这篇文章来自诺亚米尔曼and it is 亚博体育app下载苹果版 the lame textbook thing that Apple launched recently有了这个介绍,我会闭嘴,让你读诺亚。原帖是在这里如果有人知道如何联系诺亚,我想给他发电子邮件并告诉他我有多喜欢他的帖子。

    -----------------------------------

    I see that 史蒂夫赛勒 and Matt Yglesias are both wondering why Apple’s iPad textbook initiative is so lameSailer想知道为什么Apple没有利用平板电脑的互动可能性来使教科书更加有效Yglesias wonders why Apple (or the Gates Foundation) don’t just give textbooks away for free, and thereby both increase the appeal of the tablet and reduce costs to hard-pressed school districts.

    答案是:Apple是一个很大的亚博体育下载应用程序,盖茨基金会是一个巨大的慈善事业一般来说,大型机构不是转向破坏性创新的地方。

    苹果公司没有理由与教科书出版商合作,只不过有理由与音乐唱片公司或图书出版商正面交锋。对于苹果公司来说,采用这些互补业务并使其依赖苹果公司,这是一个更为健全的商业策略这正是苹果追求的战略。

    盖茨基金会是一个更复杂的故事在他们的情况下,我会说基金会和基金会的客户之间的互补关系 - 他们的客户是教育改革者,而不是教育专业人士简单地免费赠送教科书会让现任改革者没有特别瞄准的现任者感到不安,并且不会为创建新教科书而设置任何结构孵化新产品确实超出了基金会的范围。

    在普通公立学校教育的世界中,教育专业人员表达任何偏好的能力明显有限 - 布什时代的教育改革进一步缩小了这一范围。教科书出版商的目标市场是为全国最大的学校系统设定课程的政治家,该课程设置在全州:加利福尼亚州和德克萨斯州休斯顿或奥克兰的个别教师想要或需要的东西很少或者认为他们的学生需要。

    如果您希望看到教科书市场发生颠覆性变化,那么您需要确定产品的潜在供应商,而不是在维护现有企业的利益,以及产品为其解决问题的产品的买方。

    我怀疑你最好的选择是让供应商和购买者在某种意义上是同一个实体我可以想到这种情况可能会获得的教育领域的两个部分:高绩效特许学校的KIPP网络和家庭教育运动。

    KIPP的优势在于拥有集中的结构和获得资金以实施战略他们已经创建了自己的课程创建自己的教科书将是合乎逻辑的下一步如果Sailer认为教育优势确实存在于基于平板电脑的研究中的潜力,那么KIPP(其在教育方法中已经非常以数据为导向)将非常适合实现这些优势。Similarly, if the cost advantages exist – initially, reduced spending on textbooks; over the longer term, reduced spending on teachers, as highly interactive tablets made it possible to stretch teachers over larger groups of students – KIPP actually has the incentive to realize these as wellOne downside might be that KIPP would have an incentive to retain intellectual property in anything they created – but if it was successful, it would probably spur other charter networks to respond, and the smaller networks would be well-advised to work together rather than independently, simply for reasons of scale, and therefore to do something more open-sourced.

    相比之下,家庭教育运动无法获得资金或任何决策结构 - 但它的优势在于拥有更大的个人网络,可能有能力为项目提供资源可以想象一个维基百科风格的教科书创作过程,成千上万的家庭教育妈妈和爸爸捐出他们已经花费的一小部分时间用于教他们的孩子为他们所使用的虚拟教科书制作或编辑材料当然,您需要某种中心结构来处理编程 - 但是一旦基本框架到位,甚至大部分都可以相对分散。

    通过包机运动或家庭教育运动工作将使平板电脑教科书项目从小规模开始,立即给参与者带来回报,并轻松扩展,同时在很大程度上忽视了现有机构的利益它不需要苹果或盖茨基金会的赞助Working through the regular public school system, which would certainly require some kind of megadollar sponsorship, would start big, would have to coopt the interests of incumbent institutions, and would make it difficult to impossible to actually yield quick returns to the most important participants: the teachers and students in the classroom不幸的是,这对于正规公立学校的所有太多重大改革建议都是命运在更自然的实验室中进行创新,然后弄清楚如何将已经过验证的解决方案“移植”到常规系统中更为明智。

    绿色按钮

    绿色按钮在过去的这个周日下午,我有幸成为了评委会的评委NYC Cleanweb Hackathon在纽约大学ITP有十三个黑客被提交给评委其中,可能有一半已将“绿色按钮”合并到您的应用程序中。

    绿色按钮是由...推动的一项倡议Aneesh Chopra,美国的首席技术官在去年秋天的一次演讲中,他向公用事业行业提出挑战,提出一种简单的方法,允许他们访问他们的公用事业数据上周,三大加州公用事业公司宣布他们已经在他们的网站上提供了绿色按钮

    截至周日,绿色按钮出现在周末创建的六个网络和移动应用程序中这种让我兴奋的创新绿色按钮就像OAuth的用于能源数据这是一个简单的标准,可以在一侧实现优势,而网络/移动开发人员可以在另一侧实施And the result is a ton of information sharing 亚博体育app下载苹果版 energy consumption and in all liklihood energy savings that result from more informed 亚博在线娱乐官网入口s.

    绿色按钮紧随其后蓝色按钮这是一项类似的计划,允许退伍军人获取他们的医疗数据。

    我非常喜欢简单和开放标准,以释放大量创新API和开放数据对于最终用户来说并不总是简单的概念绿色按钮和蓝色按钮是非常简单的概念,大多数亚洲在线娱乐官网入口都会理解我希望我们很快就会看到黄色按钮,红色按钮,紫色按钮和橙色按钮。

    让我们支持这些开放数据计划让我们将它们构建到我们的应用程序中让我们向医院,公用事业公司和其他机构施压,以支持他们我打算联系纽约市的公用事业公司ConEd,了解他们何时将绿色按钮支持添加到他们的亚洲在线娱乐官网入口的数据我希望很快。

    管理团队 - 来自Matt Blumberg的客座文章

    现在我已经在过去三年中完成了管理团队的三个职位MBA星期一,这是关于这个主题的四五个客座帖子的时间第一个来自马特布隆伯格,我们的投资组合首席执行官亚博体育下载应用程序Return Path我已经在Matt的董事会工作了十多年,我看到他发展成为我有幸与之合作的最优秀的经理人之一以下是马特关于这个主题的想法。

    ----------------------------------------

    When Return Path reached 100 employees a few years back, I had a dinner with my Board one night at which they basically told me, “Management teams never scale intact as you grow the business.  Someone always breaks.”  I’m sure they were right based on their own experience; I, of course, took this as a challenge.  And ever since then, my senior management team and I have become obsessed with scaling ourselves as managers.  So far, so good.  We are over 300 employees now and rapidly headed to 400 in the coming year, and the core senior management team is still in place and doing well.  Below are five reasons why that’s the case.

    1.       We appreciate the criticality of excellent management and recognize that it is a completely different skill set from everything else we have learned in our careers.  This is like Step 1 in a typical “12-step program.”  First, admit you have a problem.  If you put together (a) management is important, (b) management is a different skill set, and (c) you might not be great at it, with the standard (d) you are an overachiever who likes to excel in everything, then you are setting the stage for yourself to learn and work hard at improving at management as a practice, which is the next item on the list.

    2.       We consistently work at improving our management skills.  We have a strong culture of 360反馈, development plans, coaching, and 验尸 on major incidents, both as individuals and as a senior team.  Most of us have engaged on and off over the years with an executive coach, for the most part 来自Triad Consulting的Marc Maltz.  In fact, the team holds each other accountable for individual performance against our development plans at our quarterly offsites.  But learning on the inside is only part of the process.  

    3.       We learn from the successes and failures of others whenever possible.  My team regularly engages as individuals in rigorous 外部基准 to understand how peers at other companies – preferably ones either like us or larger – operate.  We methodically pick benchmarking candidates.  We ask for their time and get on their calendars.  We share knowledge and best practices back with them.  We pay this forward to smaller companies when they ask us for help.  And we incorporate the relevant learnings back into our own day to day work.

    4.       We build the strongest possible second-level management bench we can to make sure we have a broad base of leadership and management in the 亚博体育下载app that complements our own skills.  A while back I wrote 亚博体育app下载苹果版 the 彼得原则,应用于管理 that it’s quite easy to accumulate mediocre managers over the years because you feel like you have to promote your top performers into roles that are viewed as higher profile, are probably higher comp – and for which they may be completely unprepared and unsuited.  Angela Baldonero, my SVP People, and I have done a lot here to ensure that we are preparing people for management and leadership roles, and pushing them as much as we push ourselves.  We have developed and executed comprehensive Management Training and Leadership Development programs in conjunction with 炼油领导合伙人Mark Frein.  Make no mistake 亚博体育app下载苹果版 it – this is a huge investment of time and money.  But it’s well worth it.  Training someone who knows your business well and knows his job well how to be a great manager is worth 100x the expense of the training relative to having an employee blow up and needing to replace them from the outside.

    5.       We are hawkish 亚博体育app下载苹果版 hiring in from the outside.  Sometimes you have to bolster your team, or your second-level team.  Expanding companies require more executives and managers, even if everyone on the team is scaling well.  But there are significant perils with hiring in from the outside, which I’ve written 亚博体育app下载苹果版 twice with the same metaphor (sometimes I forget what I have posted in the past) – 像器官移植一样 and 被身体拒绝.  You get the idea Your culture is important.  Your people are important.  New managers at any level instantly become stewards of both.  If they are failing as managers, then they need to leave.  Now.

    I’m sure there are other things we do to scale ourselves as a management team – and more than that, I’m sure there are many things we could and should be doing but aren’t.  But so far, these things have been the mainstays of happily (they would agree) proving our Board wrong and remaining intact as a team as the business grows.

    The 15% Tax Rate

    所以我们上周得知了共和党的前锋米特·罗姆尼pays an effective Federal tax rate of 亚博体育app下载苹果版 15%And guess what? So do the Gotham Gal and I.

    这是因为米特罗姆尼的绝大部分收入来自投资的资本收益,而我家的收入也是如此。

    罗姆尼的资本收益与我的收益存在差异我怀疑他的资本收益主要是他用自己的钱投资的实际收益我的公司通过其他人的钱赚取了大部分资本收益这是持有的利息资本收益讨论我一直很清醒我不同意现行的附带利息税政策我希望通过附带利益改变法律在增加税收方面,我们的家庭将花费很多钱,但这是正确的做法。

    但这里存在一个更大的问题,那就是对于米特罗姆尼或我的财富来说,支付比普通勤劳的美国公民更低的税率是否是一个好政策以低于普通收入的税率征收资本收益的理论是,产生资本收益的投资财富在获得时已征税一次而且人们还认为,风险投资与安全投资(如银行存款)的较低税率为进行此类投资提供了动力我一直是这些论点的粉丝,并支持降低资本利得税率的想法。

    但我对局势的不公平感到困扰当我从我们的基金获得大笔分配时,我总是问我的会计师我应该为联邦,州和地方税收留出多少分配答案通常是28%(28%和15%之间的差异是州和地方税)然后我常常想起我的两个兄弟,他们每年可能会支付联邦,州和地方税收的40-50%这看起来很不公平。

    最近,我越来越被吸引到平税的想法,每个人都支付相同的税率,收入高于最低金额In this model, we would eliminate all tax deductions; for mortgages, charitable giving, for medical expenses, etc普通收入与其他形式的收入(即资本收益)的税率没有差别。

    如果我们这样做,也许每个人都可以支付15%的税率,如米特罗姆尼和我们的家人我们会有一个公平的税收制度。

    I've heard a number of arguments over the years against a flat tax一个是单一税收是递减的,这意味着它会通过对低收入者征税来惩罚低收入者,而税率与高收入者相同但我认为我们都会意识到,由于大多数富人找到了降低税率的方法,目前的制度可能会更加累退。

    反对统一税的另一个论点是,取消扣除将导致市场和社会的大规模破坏将不再有动力拥有房屋而不是租房将不再有动力进行慈善扣除这份名单一直在继续,因为我们目前的税收制度充满了这种激励措施I think it would be good long term policy to eliminate all of these incentives and just let the markets work without tax incentives but clearly deductions would need to be phased out over a long time period to reduce the severity of the shocks that eliminating deductions would create.

    总统的“关于减少赤字的两党委员会“对单一的税收产生了很大的影响许多现任共和党总统候选人都支持统一税在我们的政治讨论中,我们似乎可以认真考虑统一税收我很高兴看到这种情况发生。