在整个夏天的某个时候，在AVC评论和评论中讨论了分析Shanasaid something like "I would love to do a serious data analysis on AVC's analytics." So I reached out to Shana and told her that I would give her access to my Google Analytics and Disqus Analytics accounts and she could go crazy on the numbers但我告诉她，她必须从所有这些工作中产生一个帖子她同意了，这篇客座文章是这些努力的结果。
One of the things I find really hard to wrap my head around 亚博体育app下载苹果版 AVC.com is that for all intents and purposes it runs like any other media site To me, this is my bar where I hang out, but in reality, this site functions much like many other media sites such as the Atlantic, or Refinery29 There is content, there are analytics, and there are ways of pushing out content, there are some ads and tools to push them out, there are some tools to make the community more social, but not much else If AVC.com had a business model (which it doesn’t, the advertising money goes to charity), it would be one similar to many content sites out there: Increase Users; Increase pageviews; Sell ads What makes this site unusual is that there is a large community of users, primarily driven by technology built by the team at Disqus.
It also leads to some interesting questions 亚博体育app下载苹果版 this site in comparison to other media sites Most content sites are still trying to figure out the role of comments Do they ignore them? Do they not have them? Do they feature some content? Do they write 亚博体育app下载苹果版 the comments? Do they reward commenting behavior? Does having a community make a difference to the business model of content sites?
给一个比较点来解释这种相关系数,SEOMOZ报告好的SEO实验相关系数(相关性的线性测量)0.3被认为是相当不错的，即使0.3通常意味着相关性相当低 Having a community on your site is therefore way more likely to be a factor that would generate significant traffic than SEO efforts, if we compare statistical significance.
我还查看了返回用户百分比与新用户百分比的变化率他们排队很好它们的相关系数为.9387然而,变化的速度为新用户以及重复用户相当小 Granted, this is a niche audience, so I’m not totally surprised Still, it is nice to know that total user activity is very much driven by regular user activity.
However, average time on site for all users to comments is less correlative (though still significantly so), with a correlation coefficient of 0.6733 Similarly, there is correlation coefficient of 0.6848 for average time on site for returning users versus comments I suspect the reason is that some people like emailing back replies, some people like to go the site to write replies, and some people like using Engagio to write replies Unfortunately there is no way to directly measure which people on this site are using email, Engagio, or the site itself to reply to comments.
The correlation of all unique visitors is also highly correlative to comments (correlation coefficient =0.8413).
This data leads me to believe that people are in fact coming to the site not just for the posts, but for the community surrounding the posts People are more curious 亚博体育app下载苹果版 the chatter and the interactions that come out of the posts than the post itself构建社区意味着随着时间的推移,您将构建一个网站。
如果您是一个网络发布者/媒体亚博体育下载应用程序，并且您正在看这篇文章，拥有一个强大的评论平台（如Disqus）对于您作为媒体渠道的长期成功至关重要 Communities can be bigger drivers of traffic than Search Engine Optimization Having a strong moderation/community management team in place is more essential than having SEO staff in the long term, since there is a higher correlation to factors that matter to growth and ad sales (pageviews, uniques, time one site) to having community The reason is that people are not just on your media sites to read: They are there to interact with other readers 亚博体育app下载苹果版 what they have read教学你的作家和社区网站坚持深入讨论文章最终导致长期增长。
2）为了便于讨论，Disqus和Google Analytics是两种不同的报告工具 GA also samples when you are looking at daily data for 9 months for a site of this size Please therefore take this post with a grain of statistical salt.
3) William Mougayar was kind of enough to give me some data 亚博体育app下载苹果版 Fred to see if Fred’s presence in the comments matters It didn’t make it into the post for a variety of reasons Thank you William, anyway.
4) Thank you Fred for cleaning up some of the language 亚博体育app下载苹果版 correlations during the editing process
5）IRL我寻找工作的网络分析师为我的下一份工作在处理一些项目 If you like this post, feel free to get in touch)